PSYCHOLOGICAL PATTERN BASED STRATEGIC COMMUNICATION
Don't just chase your consumer, change their habits. Use The Guild's power of PSYCOM to understand why potential buyers make decisions and how to engage and shape those decisions for the future. PSYCOM is not one single service, instead it is the "secret sauce" laced within many of our marketing services. A special segment of our online intelligence pack, PSYCOM provides real time data collection through:
Online pixel placement
Website visitor recording
A/B testing and segmentation within campaigns
Heat mapping of website and e-engagement
This is the "listening" component of our marketing plans. Probably the most critical tactic, anyone can provide pretty images, an easy to navigate website and quirky social media campaigns, but can they watch visitors on your website, record their visits and grab passive data such as income, home ownership and a variety of other key financial and demographic information which can be harnessed to fine-tune campaigns? If you don't have these capabilities now, you need them.
ILLUSTRATIVE POWER OF
Watch this short video to gain a glimpse into what PSYCOM can do for you in terms of gaining and leveraging market data, demographics and content patterns of visitors.
WHAT WE HAVE DONE
Now that you are familiar with the services we provide, take a look at how we rock them to build our clients' businesses and organizations.