WHO WE ARE | THE GUILD

MARKETING HAS CHANGED OVER

THE PAST TWO DECADES

It was fun shaping it.

THE STORY:

DATA-DRIVEN. CREATIVE. PROFESSIONAL.

The Guild is the product of a vision from as early as 2010 to reflect the rapidly changing strategic communication landscape. The Guild represents that new step toward targeted, data-driven, client-centric marketing that truly makes a difference in connecting clients with their audiences on a new level, no matter the budget. The Guild was built to be nimble, bringing many facets of communications including media and public relations, marketing, branding and advertising together to create unique solutions for clients. Whether working alongside a communications team, stepping in to fill several positions or partnering on a project, The Guild can fill the gap and bring a fresh approach, leveraging years of experience in many business verticals.

The Guild is the marketing solution no one could imagine 10 years ago and is a shining example of fortitude, grit and earned experience. Owner Lauren Daughety is committed to pushing the limits of communication strategy directly benefiting clients and shaping the communication industry.

Innovation, creativity, data, honest counsel, technology and fundamental communications are the pillars on which The Guild has been built.

LAUREN DAUGHETY

PRINCIPAL

Lauren Daughety is a skilled communications strategist with more than 15 years of professional experience creating campaigns, creative and messaging for a variety of businesses and organizations. As principal of The Guild, she is chief strategist and directs all client accounts.

Prior to founding The Guild, she was the executive vice president at Vann & Associates | PR + Marketing, where she led a staff of eight which serviced all aspects of communication efforts. With scores of award-winning public relations, media relations and marketing campaigns attributed to her efforts, she utilized her vision to craft new campaigns for healthcare, tourism, corporate, franchise and non-profit clients.

Daughety has also served as director of corporate communications for Christian Companion Senior Care where she developed public relations, media relations and advertising campaigns to promote local and national brand awareness. She has also served as the public relations manager and marketing and advertising coordinator at Frontier Country Marketing Association, where she was instrumental in implementing new digital strategies, leading media-based campaigns and direct-to-consumer marketing strategy.

She holds a Bachelor of Arts degree in mass communications/public relations from the University of Central Oklahoma and is currently a member of the Oklahoma Museums Association board of directors and the Coalition of State Museum Associations board of directors. She is also the COSMA communications committee chair. Daughety holds her Social Media Certification from the Hootsuite Academy and is a member of The Gazette's Forty Under 40 class of 2019.

Daughety lives in El Reno with her husband Chavis and their daughter Reese. When not working, she enjoys motorcycle trips and traveling (just not packing for it), anything with cars or chrome, reading, cooking and gardening.

COMMITMENT TO TRANSPARENCY

CLIENT-CENTRIC

There are several variables in accurately placing monetary value on the work we provide. However, we are committed to client transparency. The following are the price ranges one should expect from us as well as our competitors. Paying more, then you may be paying too much. Paying much less, then you may not be getting the best value for your money.

MARKETING STRATEGY

Projects are research intensive at the beginning and yield plans and reports outlining a client's current place in the marketplace and suggested path to success either within that same vertical or a tangential market. On average, expect a low-end per hour rate of $100 and a higher rate for high-level work averaging $175 per hour.

BRANDING & DESIGN

Projects are generally billed as a set fee for each item; however, an hourly rate could apply as well. On average, expect a low-end per hour rate of $50 and a higher rate for commissioned or illustrative work averaging $125 per hour.

SM & WEBSITE DESIGN

SOCIAL MEDIA MANAGEMENT:

Based on the number of social media platforms and the number of hours necessary, expect a range between $1,575 to $3,000 per month.

WEBSITE DESIGN:

Based on how elaborate the design is, the functionality of the website and the depth of content, the range is wide. Standard custom websites begin at $3,100 and can go up from there.

DIGITAL ADVERTISING

Digital advertising includes several different compensation structures. There is a set-up fee to begin the campaign which ranges between $500 to $750 per campaign. Then there is a fee for building the campaign, usually $125 per hour if not combined with another service and then the fee for the advertising itself, which is based upon too many factors to legitimately quantify. However, we do encourage our clients to budget an additional $1,500 per month for a robust campaign.