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SHORT-STAFF
MARKETING
Who would have guessed that when the global pandemic came to a slow creep, the greatest challenge businesses and organizations would encounter is hiring employees back to work? No matter what the government does to nudge people out of their homes and back to the workplace, it seems to be a grand battle. So, what does a business do when the consumers come back, but your staff does not? You turn your focus to marketing through recruitment.
Just like in consumer marketing, the first step must be understanding your audience. Right now, that audience has their own challenges either created by the pandemic, or outside forces relating to mental health, compensation, value, family challenges and others. If you are searching for front line staff, think about offering additional opportunities past increases in compensation such as scholarships, continued education, childcare, counseling and flex days.
The pandemic has made an impact on our social, economic and political systems. Gaining employees that have both the skill and will to work is the key to rebuilding your business.
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We can create marketing strategies and tools to connect with your next team member, connect with us today!