There is more to a great brand than a nice logo. Crafting brands includes market research that demonstrates success before conceptual design ever begins.

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Developing a brand story, promise and mission as well as an industry-impacting logo, tagline and brand standards are imperative to showcasing a new or current product. Our expertise includes:

• Product analysis

• Competitor design analysis

• Measurement of brand awareness and impact

• Custom brand development

• Crafting of brand stories, promise, mission and voice

• Creation of brand taglines

• Brand launch plans

• Brand management and usage documentation

• Marketing campaign materials

• Photography

• Video production

• Audio production

• Podcast production

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Although the logo, fonts and icons are the lasting impression of a brand, the brand vision and mission bring a flat piece of art to life. Combine that creative brand with the power of consumer expectations and gleaned data, a brand transforms from something on a piece of letterhead to an emblem or calling card for a business to truly make their impression on a customer.