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CRAFTING INSPIRED BRANDS

CONSUMER-CENTRIC

There is more to a great brand than a nice logo. Crafting brands includes market research that demonstrates success before conceptual design ever begins.

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Developing a brand story, promise and mission as well as an industry-impacting logo, tagline and brand standards are imperative to showcasing a new or current product. Our expertise includes:

  • Product analysis

  • Competitor design analysis

  • Measurement of brand awareness and impact

  • Custom brand development

  • Crafting of brand stories, promise, mission and voice

  • Creation of brand taglines

  • Brand launch plans

  • Brand management and usage documentation

  • Marketing campaign materials

  • Photography

  • Video production

  • Audio production

  • Podcast production

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Although the logo, fonts and icons are the lasting impression of a brand, the brand vision and mission bring a flat piece of art to life. Combine that creative brand with the power of consumer expectations and gleaned data, a brand transforms from something on a piece of letterhead to an emblem or calling card for a business to truly make their impression on a customer.

PSYCHOLOGICAL PATTERN BASED STRATEGIC COMMUNICATION

PSYC    M

TM

BOOST YOUR MARKETING

Don't just chase your consumer, change their habits. Use The Guild's power of PSYCOM to understand why potential buyers make decisions and how to engage and shape those decisions for the future.

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