MARKETING STRATEGY

DATA-DRIVEN

Every great adventure begins with a road map. We can find out who your audience is, what message resonates and how to deliver that message most effectively.

This is the first step to success for any business or organization. The Guild will provide the research-based marketing expertise to successfully make, or keep, your product or service competitive. Some of our services in this category include:

  • Marketplace analysis

  • Competitor analysis

  • Product and/or service analysis

  • Current strategy analysis

  • Marketing plan development

  • Strategic communications plan

  • Digital advertising plan

  • Social media plan

  • Implementation plan

  • Content writing (blogging, collateral and online)

  • Photography, video and content creation

  • Public and media relations

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WE HAVE BEEN PERFECTING OUR CRAFT FOR THE PAST 14 YEARS.

Yes, we are that good.

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CRAFTING INSPIRED

BRANDS

CONSUMER-CENTRIC

There is more to a great brand than a nice logo. Crafting brands includes market research that demonstrates success before illustration ever begins.

Developing a brand story, promise and mission as well as an industry-impacting logo, tagline and brand standards are imperative to showcasing your business. Our expertise includes:

  • Product analysis

  • Competitor analysis

  • Measurement of impact brand awareness

  • Custom brand development

  • Crafting of brand stories, promise, mission and voice

  • Creation of brand taglines

  • Brand launch plans

  • Brand management and usage documentation

  • Marketing campaign materials

  • Photography

  • Video production

  • Audio production

  • Podcast production

SOCIAL MEDIA &

WEBSITE DESIGN

INTELLIGENCE & BEAUTY

Social media and website design are not just about delivering your message, but also the critical skill of listening to your visitor and understanding how they engage your brand.

Our team has experience creating award-winning social media campaigns and websites. Not only do our websites look great, they are easy to update and get conversions. Most importantly, they listen to your visitors so they can be adjusted through several of our PSYCOM services.

  • Social media strategy and campaign creation

  • Social media management

  • Website design and development

  • Website management

  • E-newsletter campaign creation

  • E-newsletter campaign management

  • Website photography and video

  • Content creation and copy writing for online (web, social media and blogs)

 
 
 
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DIGITAL

ADVERTISING

TARGETED BRAND BUILDING

Advertise where your consumers spend more than 65 percent of their daily lives. Digital advertising employs artificial intelligence to learn the patterns of consumers and find them where they least expect it.

Far more advanced that simply boosting a social media post, our capabilities include:

  • Run-of-web advertising

  • Video pre-roll

  • Geofencing

  • Geo-targeting

  • Website targeting

  • Website re-targeting

  • Social media ad campaigns

 

PSYCHOLOGICAL PATTERN BASED STRATEGIC COMMUNICATION

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PSYCHOLOGICAL PATTERN BASED

STRATEGIC COMMUNICATION

Don't just chase your consumer, change their habits. Use The Guild's power of PSYCOM to understand why potential buyers make decisions and how to engage and shape those decisions for the future.

A special segment of our online intelligence pack, PSYCOM provides real time data collection through:

  • Online pixel placement

  • Website visitor recording

  • A/B testing and segmentation within campaigns

  • Heat mapping of website and e-engagement